Online Clothing Shopping Behaviors and Intention among College Students

This study is to verify the shopping tendencies on online of fashionable clothing. selected convenience sampling method behaviors among undergraduate college students, who are completely comfortable with technology. The purposes this were explore how product attributes style and brand impact purchasing intention students. revealed that clothing involvement in ultimately affecting internet intention. When students looking for their through internet, they first recognized famous names or well-known products. However, when made a decision shopping, more strongly impacted rather than attributes. Hence, many show stronger concerns associated before purchase decision. concludes main factors improve business